We are all getting well excited at Casa Ronnie for the launch of my new book this week. Ever since I was at school it has always been my dream to write a book and the best thing about the sort of book I’ve done is that it is not one of those sorts of books that is hard to read. To be fair, a footballer could read it. And write it, as I have proved.
I’ve had a woman from the publishers called Sam on the phone asking if I’ve got any contacts in the world of football because her boss, Sam, reckons that word of mouth publicity is crucial with a campaign like this, whatever that means, and do I know any footballers that could review the book or do a Tweet about it or what have you?
I said, don’t worry about the people reviewing the book, what about the people that are going to buy it? You don’t get anywhere in life by giving anything out for free and I said as much to Stan Collymore when he wanted a freebie copy “for review purposes”, the posh tart. Pony up, Stan, that is my message. It’s only a fiver or whatever and frankly with the money you make from the radio and going on the TV talking about depression etc you should frankly be buying a score of them at least.
So if anyone in the football media does want to review the book then obviously that would be brilliant. Give Sam a call, and if she’s not in then ask for other Sam (also a bird) and they’ll take your credit card details no problem at all. It’s all about networking the book game.